Must A Wannabe Influencer Pal Stop Exploiting Me for Content?

One Side: Beth

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of a decade, she, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes video blogs about living in our city, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while dining, or just accompanying her. I’ll see myself on her feed later, and it comes like a surprise: I might be bare-faced, an awkward face or be captured mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our friendship has transformed into me being her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her create material.

I appreciate that she has helped me with my career in design, but I resist our connection to become merely a tally of favours. I don’t feel she’s fake or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being filmed, altered, or shared for an viewers. I’m not a accessory for her online persona.

The Other Side: Marielle

I want my friend to see that the creations we produce together can get us an opportunity.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your passions. I look up to people on social platforms who pull off that style of informal, self-made film-making.

Content creation is my version of living actively: observing the nuances, posting them with an viewership that appreciates the art behind it. It's never my aim to make Beth uneasy. Bringing her to industry events was my way of offering access, giving her a opportunity to experience behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the content we create together can achieve: a foot in the door. I understand not everyone likes being filmed, but often spontaneity is what makes material authentic. Being recorded occasionally is part and parcel of being my companion. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but friends help each other in minor capacities. I thought filming a short video now and then would be enjoyable for Beth. Innovation flourishes in partnership, and having my friend around makes endeavors lively and enjoyable. I never force her to participate in anything, and I would never intentionally humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I value our friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like asking before filming, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a substitute for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is content. She needs to honor Beth’s personal space.
Ankit, 26

Marielle might love producing videos and displaying her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to hear what Beth wants.
Emma, 27

It seems like you value each other, so cling to that and make sure it’s the priority in your friendship. Foster some authentic memories, where true emotions are stored, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each setting clear limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their bond?

Paul Morales
Paul Morales

Eva is a local artist and passionate storyteller, sharing her love for Nijmegen's vibrant art scene through insightful posts.